Privacy Policy

1. Introduction

Alpha Training & Consulting ("we," "our," or "us"), located at 8634 Acorn Lane, Sandy, Utah, USA, respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and services (collectively, the "Services").

If you are located in the European Economic Area (EEA), United Kingdom, or another jurisdiction with comprehensive privacy laws, additional rights described in Section 10 apply to you.

2. Information We Collect

2.1 Information You Provide

• Contact information: name, email address, phone number, mailing address
• Account credentials: username, hashed password
• Professional information: job title, employer, industry, years of experience
• Payment information: billing details (processed by our third-party payment processor; we do not store full card numbers)
• Training records: enrollment history, quiz results, certification status
• Communications: messages you send us, survey responses, feedback

2.2 Information Collected Automatically

When you visit our website we may collect, subject to your cookie consent choices:

• Usage data: pages visited, time on page, navigation paths, referring URLs
• Device & network data: IP address, browser type and version, operating system, screen resolution
• Cookies and similar technologies: see our Cookie Policy for full details

3. Legal Bases for Processing (EEA / UK Users)

Where the GDPR or UK GDPR applies, we process your personal data on the following legal bases:

• Contract performance (Art. 6(1)(b)): processing necessary to deliver the training services you have purchased or registered for.
• Legitimate interests (Art. 6(1)(f)): improving our website and services, fraud prevention, direct marketing to existing customers (you may opt out at any time).
• Consent (Art. 6(1)(a)): analytics cookies and marketing emails — only where you have actively opted in. You may withdraw consent at any time without affecting processing carried out before withdrawal.
• Legal obligation (Art. 6(1)(c)): complying with tax, financial reporting, and other applicable laws.

4. How We Use Your Information

• Provide, operate, and improve our Services
• Process enrollments and payments
• Send transactional emails (receipts, course updates, support replies)
• Send marketing communications where you have consented or where permitted under applicable law, with an easy opt-out in every message
• Analyze aggregate usage to improve course content and site experience
• Detect and prevent fraud or abuse
• Comply with legal and regulatory obligations

5. Cookies and Tracking

We use Google Analytics (with Google Consent Mode v2) to understand site usage. Analytics cookies are only loaded after you grant consent via our cookie banner. You can change your preference at any time by clearing your browser's local storage or revisiting our Cookie Policy page. See Section 7 for opt-out options.

6. How We Share Your Information

We do not sell your personal information. We may share it only in these limited circumstances:

• Service providers: hosting, payment processing, email delivery, analytics — bound by contractual data-processing agreements
• Legal requirements: when required by law, court order, or governmental authority
• Business transfers: in connection with a merger, acquisition, or asset sale, with prior notice to you where required by law
• Safety: to protect the rights, property, or safety of Alpha Training & Consulting, our users, or the public

7. Your Privacy Choices

• Cookie consent: Use the banner shown on your first visit to accept all cookies or essential-only. Change your choice at any time by clearing the cookie_consent key from your browser's local storage and reloading the page.
• Google Analytics opt-out: Install the Google Analytics Opt-out Browser Add-on.
• Marketing emails: Click "Unsubscribe" in any marketing email. Transactional emails cannot be opted out of while you have an active account.
• Do Not Sell / Share (CCPA): We do not sell or share personal information for cross-context behavioral advertising. No opt-out action is needed.

8. Data Security

We implement industry-standard technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These include encrypted connections (TLS), access controls, and regular security reviews. No method of transmission over the Internet is 100% secure; we cannot guarantee absolute security.

9. Data Retention

We retain personal data for as long as necessary to fulfil the purposes described in this policy, and thereafter only as required by law or for legitimate business purposes (e.g., tax records for seven years). Analytics data collected through Google Analytics is retained for 14 months by default.

10. Your Rights

Depending on your location, you may have the following rights regarding your personal data. To exercise any of them, contact us at the address in Section 13.

• Access: request a copy of the personal data we hold about you
• Rectification: ask us to correct inaccurate or incomplete data
• Erasure ("right to be forgotten"): ask us to delete your personal data where no legal basis for retention exists
• Restriction: ask us to limit processing in certain circumstances
• Data portability: receive your data in a structured, machine-readable format (applies to data processed on consent or contract)
• Objection: object to processing based on legitimate interests or for direct marketing at any time
• Withdraw consent: where processing is based on consent, withdraw it at any time without affecting prior processing
• Lodge a complaint: you have the right to lodge a complaint with your local supervisory authority (e.g., the ICO in the UK, or your national DPA in the EU)

We will respond to verified requests within 30 days (extendable by a further 60 days with notice for complex requests).

11. Children's Privacy

Our Services are intended for adults (18+) pursuing professional certifications. We do not knowingly collect personal information from anyone under 18. If we learn we have done so, we will delete that data promptly.

12. International Data Transfers

We are based in the United States. If you access our Services from the EEA, UK, or other regions with data transfer restrictions, your data may be transferred to and processed in the United States. Where required, we rely on the EU–US Data Privacy Framework and/or Standard Contractual Clauses to lawfully transfer personal data.

13. Contact Us / Data Controller

Alpha Training & Consulting is the data controller for personal data processed through this website.

Alpha Training & Consulting
8634 Acorn Lane, Sandy, Utah, USA
Email: [email protected]
Phone: 801-599-1579

14. Changes to This Policy

We may update this Privacy Policy periodically. Material changes will be notified by updating the "Last Updated" date and, where required by law, by direct notification. Your continued use of the Services after changes are posted constitutes acceptance of the updated policy.